Case Study: Nashville Arts & Entertainment Magazine

Nashville Arts & Entertainment cover spread

Familytree was honored to be asked back on to this project for the second year in a row. Designing an entire magazine is no easy task, and without a centrally located staff, things can get trickier. To combat this problem Familytree set up a collaboration site using Basecamp. This allowed a remote staff of 8 writers, 2 photographers, 2 editors and our publisher to seamlessly share files, notes and proofs.

The result?

Well the proof is in the pudding. Familytree managed to finish the project on time despite there being a 2 week scheduling conflict in the middle of production. That's the kind of thing that would kill most projects. Or the kind of thing that would end up in rushed work with sub-par results. We didn't skimp on concept or design. Take a look for yourself. You can see the entire project here.