We’re really excited to be on board working with Karen Hayes and Ann Patchett creating the branding for Nashville’s only independent bookstore.

CMA EDU is a program that provides undergraduate college students with a hands-on opportunity to enhance their skills in marketing and promotion in the music industry. Familytree designed this logo and treatment for the Country Music Association to speak to the college students that would be enrolling in the program.

This illustrated poster was created for the attendees of the 2010 CMA Music Festival. The event was originally started in 1972 and was then called “Fan Fair.” Since then the festival has grown larger every year and attracted attendees from all over the country. The Country Music Association wanted to express the wealth of heritage that past and present performers have added to the festival over the years. Their concept was ironically a “family tree” consisting of the names of those many performers. There are over 200 names in this illustration, almost 40 of them drawn by hand.

Established luxury home builder Jimmy Franks has been developing award winning custom estates for almost 30 years. Familytree helped him take that wealth of experience and give it a cohesive brand that would speak to his upper class audience. Metallic inks and tactile papers reinforce the brand’s attention to detail and commitment to quality.

For the 4th issue of Nashville Arts & Entertainment magazine, Familytree was asked to come back on to the project for the second year in a row. Familytree provided art direction, graphic design, and even some photography to this year’s issue. We also worked closely with the editor and publisher to make sure that everything was on schedule and looking great.

The Nashville based indie film Make-Out with Violence was put together on a shoestring budget, but from it’s highly developed visual style you would never guess it. Although the film was already hitting the film festival circuit and had a well developed visual brand co-director Andy Duensing asked Familytree to put together a poster with a totally different spin on the established visual style. The idea was to create a special edition poster that would mesh with current branding, but was also very different. Pulling from comic and graphic novel influenced art this was the final outcome.

KEXP Seattle has been a providing creative inspiration during work time for the staff of Familytree before Familytree even existed. Obviously then it was an honor to be able to donate creative talent to such a great radio station that is listener supported and non-profit.

Puryear, Hamilton, Hausman and Wood is a group of well established accountants and financial planners. Their clients consist of wealthy individuals and businesses that entrust them with obviously sensitive information. PHHW was simultaneously going through a move from a downtown office to one closer to their clientele. The change needed be more modern, yet welcoming to long time clients, as well stand the test of time. Familytree also designed and oversaw the production of interior signage for their new office.

Web Development company Phyneas has a real knack for taking their clients to the next level. Their approach is very hands on and they get directly involved with the clients real world business goals. It’s a strategy that works both for them and their clients. Famillytree helped them build a brand that communicates these core competencies in a fun and approachable way. Another important aspect of the brand was to educate Phyneas’ potential clients on the fact that they do more than simply put together a website. They work with the client every step of the way to make sure that they are getting what they want, and seeing results.

Project included: Branding, design, illustration and copywriting.

Friends Brian Fuzzell and Marie Yarbrough have been big supporters of Familytree. Alex has worked with Brian at two different design companies, and is also a big fan of Brian’s band The Nobility. Brian came to Familytree to get a non-traditional wedding invitation, something that wasn’t expected, but not too out there. Both Brian and Marie are creative and unique people and getting the invitation right was definitely important. Using the wedding’s date as an inspiration, a beginning of Spring theme was chosen. All four pieces were hand drawn and screen-printed, giving them a very warm and tactile quality. Brian and Marie were thrilled and a number of recipients were pretty excited about the design as well.