Country Music Association: 2010 CMA Music Festival Poster This illustrated poster was created for the attendees of the 2010 CMA Music Festival. The event was originally started in 1972 and was then called "Fan Fair." Since then the festival has grown larger every year and attracted attendees from all over the country. The Country Music Association wanted to express the wealth of heritage that past and present performers have added to the festival over the years. Their concept was ironically a "family tree" consisting of the names of those many performers. There are over 200 names in this illustration, almost 40 of them drawn by hand.