When David Mitchell, owner of Mitchell Deli and co-owner of Village Pub in East Nashville, decided he was going to open another restaurant in Riverside Village he gave me a call to once again help with branding his endeavor. This new restaurant was in part inspired around a trip he had taken recently to New England where David had experienced some really great local seafood shacks, cozy bars, and of course great oysters. An important aspect of the restaurant is the daily changing menu of Alaskan fish, fresh oysters, and local whole hogs prepared on site. We decided to reflect that in the logo by creating a rustic logo that didn't feel too new or slick, but instead felt warm, fun and cozy.
I early on came up with the idea to mix the anchor and sausage, and David loved the idea. We evolved the idea from there starting with an early design that felt more kitsch retro, into an older and more established look. Something that felt like it would fit right into a small New England fishing village.
From the start of our process we knew that the end result would be a 3 dimensional display similar to what we had done with Mitchell Deli. I had that in mind while I was doing the design work, but beyond that I have to give credit where credit is due. David Pearson (my father) and Scoot Malone at Signs Now in Hendersonville turned my flat vector logo into an amazing hand painted display with multiple levels of depth, and even hand-carved rounded beveled edges. The end result is amazing and definitely an eye catcher. I was there when the sign was installed and numerous passersby commented on how much they liked it. Of course David and I were both thrilled to hear it.
Rudie's Seafood and Sausage is located at 1402 McGavock Pike in Nashville. I highly recommend making a visit!