Posts tagged #branding

Case Study: Nashville Arts & Entertainment Magazine

Nashville Arts & Entertainment cover spread

Familytree was honored to be asked back on to this project for the second year in a row. Designing an entire magazine is no easy task, and without a centrally located staff, things can get trickier. To combat this problem Familytree set up a collaboration site using Basecamp. This allowed a remote staff of 8 writers, 2 photographers, 2 editors and our publisher to seamlessly share files, notes and proofs.

The result?

Well the proof is in the pudding. Familytree managed to finish the project on time despite there being a 2 week scheduling conflict in the middle of production. That's the kind of thing that would kill most projects. Or the kind of thing that would end up in rushed work with sub-par results. We didn't skimp on concept or design. Take a look for yourself. You can see the entire project here.

Nashville Arts & Entertainment 2009

Nashville Arts & Entertainment 2009 For the 4th issue of Nashville Arts & Entertainment magazine, Familytree was asked to come back on to the project for the second year in a row. Familytree provided art direction, graphic design, and even some photography to this year's issue. We also worked closely with the editor and publisher to make sure that everything was on schedule and looking great.

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Phyneas

Phyneas: Full Identity Campaign Web Development company Phyneas has a real knack for taking their clients to the next level. Their approach is very hands on and they get directly involved with the clients real world business goals. It's a strategy that works both for them and their clients. Famillytree helped them build a brand that communicates these core competencies in a fun and approachable way. Another important aspect of the brand was to educate Phyneas' potential clients on the fact that they do more than simply put together a website. They work with the client every step of the way to make sure that they are getting what they want, and seeing results.

Project included: Branding, design, illustration and copywriting.

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Diagram of a 10

Bankjobs ER : Illustration This illustration was created for the Bankjobs ER debut campaign.  Familytree helped Bankjobs develop their concept of hiring only 10s. A"10" being a firm's perfect employee with all the positive attributes that make a great hire. This illustration appeared on the cover of a large format brochure, postcards, magazine ads and on the Bankjobs ER website.

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