Saturday night was the first annual Case Awards sponsored by AIGA Nashville. Familytree took home two awards; one for the Make-Out with Violence movie poster, and the other for our 2009 self-promotional poster. It was nice to be able to meet some new local designers and see all the great design that is coming out of Nashville.
If you would like a little more insight into the creative mind behind Familytree then hop on over to www.105f2.com and read Alex's interview there. He was honored to be chosen as the artist pick of the month, and also quite surprised. Big thanks to Tara Jo Kirk for setting the whole thing up.
Phyneas: Full Identity Campaign Web Development company Phyneas has a real knack for taking their clients to the next level. Their approach is very hands on and they get directly involved with the clients real world business goals. It's a strategy that works both for them and their clients. Famillytree helped them build a brand that communicates these core competencies in a fun and approachable way. Another important aspect of the brand was to educate Phyneas' potential clients on the fact that they do more than simply put together a website. They work with the client every step of the way to make sure that they are getting what they want, and seeing results.
Project included: Branding, design, illustration and copywriting.
Harvest Homes: Full Identity Campaign Harvest Homes received a complete branding overhaul courtesy of Familytree. This small family oriented home builder emphasizes quality and special additions to homes that the bigger companies often overlook. Our goal was to get the prospective home buyer to see that quality before they ever stepped into a model home. Familytree provided a new logo and branding, illustration, photography, copywriting and web design.
Bankjobs ER : Illustration This illustration was created for the Bankjobs ER debut campaign. Familytree helped Bankjobs develop their concept of hiring only 10s. A"10" being a firm's perfect employee with all the positive attributes that make a great hire. This illustration appeared on the cover of a large format brochure, postcards, magazine ads and on the Bankjobs ER website.
Nashville Arts & Entertainment Magazine For their third annual issue of NAE, the Glover Group was in need of a major design overhaul, without alienating their current consumer base. A rotating cast of designers, fonts, styles and late deadlines had characterized the previous issues and had left the publishing company wanting more direction and dependability this time around. Familytree was more than happy to step up to the plate. A cohesive and modern style was put into place to appeal to both younger and middle-aged audiences. The end result was a happy client with files to the printer before their deadline.
Bankjobs : Branding and Collateral BankjobsER is a new branch of sister company Bankjobs.com, an online job search tool for the banking industry. ER specializes in a more hands on approach to finding upper level executives. Familytree helped them develop a fun and approachable brand that set BankjobsER apart from the traditionally stale competition.