Posts tagged #graphic design

Alex Pearson on Adventures in Design Podcast

This week I had the pleasure of being on Adventures in Design Podcast with Mark Brickey Episode 200. It's "America's only daily morning talk show for creatives just like you". He brought me into the "Circle of Trust" for an honest and open talk about Familytree, and what I've been up to. I've been a fan of the show since it's inception in 2012, and it's provided me with a lot of creative and business inspiration over the years, so it was a real honor to be on the show myself. In case you're not familiar with the podcast or it's host, Mark is a designer, illustrator, and general loudmouth bad boy of graphic design. The show is about finding your way in the creative industry, artistic growing pains, and features interviews with tons of top talent from the gig poster world, graphic design, illustration, fashion, and more. During our chat we talked about my illustration style, why I like to work with other artists on my projects, some of the challenges and bumps in the road along the way, why modern movie blockbusters stink, and so much more.

You can also purchase an extended version of our conversation with bonus content by subscribing to the Circle of Trust. In the extended interview Mark and I discuss some more of the business side of things, including how I utilize Facebook ads, a key calculation I made that helped me change my business, and why I hired a Digital Marketing Strategist. 

Adventures in Design website 

Subscribe to the free version of the podcast on iTunes here.

Please Note: The Podcast is explicit. Mark uses "colorful" language, so you may not want to listen with Grandma or the kids around. Consider yourself warned.

 

Posted on June 17, 2015 and filed under Events.

Case Study: Nashville Arts & Entertainment Magazine

Nashville Arts & Entertainment cover spread

Familytree was honored to be asked back on to this project for the second year in a row. Designing an entire magazine is no easy task, and without a centrally located staff, things can get trickier. To combat this problem Familytree set up a collaboration site using Basecamp. This allowed a remote staff of 8 writers, 2 photographers, 2 editors and our publisher to seamlessly share files, notes and proofs.

The result?

Well the proof is in the pudding. Familytree managed to finish the project on time despite there being a 2 week scheduling conflict in the middle of production. That's the kind of thing that would kill most projects. Or the kind of thing that would end up in rushed work with sub-par results. We didn't skimp on concept or design. Take a look for yourself. You can see the entire project here.

Nashville Arts & Entertainment 2009

Nashville Arts & Entertainment 2009 For the 4th issue of Nashville Arts & Entertainment magazine, Familytree was asked to come back on to the project for the second year in a row. Familytree provided art direction, graphic design, and even some photography to this year's issue. We also worked closely with the editor and publisher to make sure that everything was on schedule and looking great.

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Case Awards

case-awardSaturday night was the first annual Case Awards sponsored by AIGA Nashville. Familytree took home two awards; one for the Make-Out with Violence movie poster, and the other for our 2009 self-promotional poster. It was nice to be able to meet some new local designers and see all the great design that is coming out of Nashville.

KEXP postcard

KEXP: Postcard

KEXP Seattle has been a providing creative inspiration during work time for the staff of Familytree before Familytree even existed. Obviously then it was an honor to be able to donate creative talent to such a great radio station that is listener supported and non-profit.

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Alex interviewed by 105F2

If you would like a little more insight into the creative mind behind Familytree then hop on over to www.105f2.com and read Alex's interview there. He was honored to be chosen as the artist pick of the month, and also quite surprised. Big thanks to Tara Jo Kirk for setting the whole thing up.

Phyneas

Phyneas: Full Identity Campaign Web Development company Phyneas has a real knack for taking their clients to the next level. Their approach is very hands on and they get directly involved with the clients real world business goals. It's a strategy that works both for them and their clients. Famillytree helped them build a brand that communicates these core competencies in a fun and approachable way. Another important aspect of the brand was to educate Phyneas' potential clients on the fact that they do more than simply put together a website. They work with the client every step of the way to make sure that they are getting what they want, and seeing results.

Project included: Branding, design, illustration and copywriting.

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Fuzzell Wedding Invitation

Brian Fuzzell + Marie Yarbrough: Wedding Invitation Friends Brian Fuzzell and Marie Yarbrough have been big supporters of Familytree. Alex has worked with Brian at two different design companies, and is also a big fan of Brian's band The Nobility. Brian came to Familytree to get a non-traditional wedding invitation, something that wasn't expected, but not too out there. Both Brian and Marie are creative and unique people and getting the invitation right was definitely important. Using the wedding's date as an inspiration, a beginning of Spring theme was chosen. All four pieces were hand drawn and screen-printed, giving them a very warm and tactile quality. Brian and Marie were thrilled and a number of recipients were pretty excited about the design as well.

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Diagram of a 10

Bankjobs ER : Illustration This illustration was created for the Bankjobs ER debut campaign.  Familytree helped Bankjobs develop their concept of hiring only 10s. A"10" being a firm's perfect employee with all the positive attributes that make a great hire. This illustration appeared on the cover of a large format brochure, postcards, magazine ads and on the Bankjobs ER website.

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NAE

Nashville Arts & Entertainment Magazine For their third annual issue of NAE, the Glover Group was in need of a major design overhaul, without alienating their current consumer base. A rotating cast of designers, fonts, styles and late deadlines had characterized the previous issues and had left the publishing company wanting more direction and dependability this time around. Familytree was more than happy to step up to the plate. A cohesive and modern style was put into place to appeal to both younger and middle-aged audiences. The end result was a happy client with files to the printer before their deadline.

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