Nashville’s Country Music Association is one of the most well known staples of the industry. Every year they put on the CMA Awards televised on ABC, one of the most prestigious awards programs for country artists. They also organize the annual CMA Festival, a huge event for country music fans that brings them face to face with the stars, and provides a full weekend of live entertainment. CMA is not just an entertainment company, but is also involved in many music outreach and education programs, from young students all the way up to college level.
Familytree had the great pleasure of working with CMA on this major project which included multiple logo version designs, a new identity, color scheme, font package and branding guide.