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The Space Program that History Forgot

Before SpaceX and before Elon Musk were household names in private space exploration there was another little known, and ill-fated company - Icarus Space Travel.

In the mid-1960s a man with too much money and a dream decided to take on NASA, and exploit America's space fever; promising tickets to outer space. This is the forgotten story of that doomed space program.

 

 

A man with an impossible vision

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Icarus was started by Aldus T. Vernon, a brash and eccentric, albeit charismatic, billionaire who made his money in Texas oil, and advertising. His first introduction to flight was in WWII as a pilot. He lost his right eye during a dogfight, and thereafter wore his signature eyepatch.  Later his advertising firm had worked very briefly with TWA before being fired by the client. Aldus also made claims to have been a close friend of Howard Hughes. However the claims could never be verified, and Hughes himself seemed to not even know who Vernon was.

Icarus began in 1950 when Vernon purchased a small aerospace company and renamed it after the Greek Legend. He soon expanded to develop government contracts, and by 1957 was manufacturing parts for NASA. Icarus reached a critical mass during the American Space Race with Russia. In a seeming attempt to cash in on America’s "space fever" the company began selling preorder tickets for trips to Mars. Despite the glaring fact that no one had yet made it to the moon. 


"If the government plans to get to the moon by the end of the decade, then we can do it in half the time, and go twice as far. We plan to launch for Mars by 1965." - Aldus T. Vernon


going all in on a risky bet

In 1961, shortly after John F. Kennedy announced that the U.S would land a man on the moon by the end of the decade, Vernon made an announcement of his own "If the government plans to get to the moon by the end of the decade, then we can do it in half the time, and go twice as far. We plan to launch for Mars by 1965.” 

 

LUXURY SPACE TRAVEL FOR ALL

In true Vernon fashion, the Icarus experience was meant to be one of comfort and luxury. No expense was spared on the design of the ARGO-01, a truly amazing and lavish design which was ahead of its time. All 500 seats aboard the spacecraft were First Class. 

Although the company was nowhere near ready to send anyone into space, Icarus and Vernon, claimed the incentive to buy these tickets was, of course, a once in a lifetime experience, but also to push the technology forward, to secure a seat before they sold out and those early adopters would be rewarded with cheaper prices. Incredibly Icarus had plans to launch passengers to every planet in the solar system within a decade. Whether the entire program was a complete hoax or Vernon actually believed he could launch passengers to Mars in such a short time span is a topic for debate. Icarus ticket sales to Mars were underwhelming and unsurprisingly Icarus went bankrupt shortly thereafter. Conspiracy theories abound and claim that a secretive government program code-named "Chronos" was behind the Icarus collapse. None of this has ever been substantiated.

A more likely contributing factor to the demise of the extravagant company was a devasting explosion during a test flight that killed the entire crew. The lavish ARGO-01 shuttle was lost and so was America's confidence.


The relics of a forgotten space program

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Original Icarus commemorative gift box made for ticket holders

For decades Icarus has been all but forgotten, or perhaps more accurately, purposely erased from history by Vernon’s embarrassed descendants. Until now, that is. The last of the Vernon family recently passed away, and a stockpile of unsold Icarus merchandise was recently discovered perfectly preserved in a warehouse 50 miles outside of Wichita. The entire lot was acquired by an anonymous and wealthy space enthusiast, who is giving the world a gem of space ephemera unlike any other. These amazingly nostalgic gift boxes are now being released for sale. 

Each set is housed in a beautifully designed box and includes:

  • First Class deluxe paper ticket to Mars
  • 18" x 24" Mars Travel Poster advertisement
  • Wooden Model Rocket of ARGO-01
  • Wooden ticket display stand
  • Baseball cap with embroidered Mars Mission Patch
  • Mars Lapel pin/passenger access badge

More images of the box contents will be revealed in the coming weeks of November 2017. To find out more about this amazing collectible gift box, and when they go on sale fill out the form below.

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